§ About
Product marketing.
AI. Curiosity.
I help technical products become easier to discover, understand and choose.
Over the last 13 years I've worked across product marketing, SEO and partnerships, helping B2B software grow through better positioning, clearer stories and stronger distribution.
More recently, I've found myself building AI tools just as often as marketing campaigns, which turns out to be a very useful combination. I'm interested in the space between the idea and the shipped thing: the research, language, systems and small decisions that make a product feel more obvious and more useful.
Outside of work, you'll find me exploring the coast of Devon where I live, travelling somewhere specifically because of its seafood, or hanging out in Berlin, where my partner is from.
§ What I'm good at
Making technical products easier to discover, understand and choose
Positioning that survives a launch week
SEO and content that compound over time
Turning product capability into a useful story
Partner marketing across ecosystems
Building and testing AI-assisted tools
§ How I work
Start with the customer's actual words, not the internal deck
Ask what job the product is helping someone get done
Ship the artefact — page, prototype, dashboard or campaign — as part of the argument
Treat research, writing, building and distribution as one loop
Prefer useful, compounding assets to one-shot noise
§ Current interests
The things I keep circling back to — some become useful at work, some become small experiments, and some are simply interesting to me.
If any of this rhymes with a problem you're working on — get in touch.