Essays, field notes,
and working thoughts.
Not a corporate blog. A slower, more personal log of what I'm reading, building and reconsidering.
What product marketers should actually do with AI
Past the demo-tax and the sparkle icons: the boring, high-leverage things AI is genuinely good at inside a product marketing team.
The case for useful weirdness in B2B marketing
Why the safest-looking B2B pages are usually the least effective, and what a small, deliberate dose of strangeness actually earns you.
Why dashboards are really behaviour-change tools
Eleven years next to a dashboard product has convinced me they are not reporting tools. They are nudges wearing a chart.
How side projects become career signal
The move isn't 'build a startup on the side'. It's 'leave a trail of specific, weird, useful artefacts'.
What eleven years inside one SaaS product teaches you
The stuff you can only learn by staying: pattern-matching across cycles, watching stories compound, and learning where the load-bearing walls are.