Microsite: Zendesk Explore Cookbook

Geckoboard had commissioned genuinely useful Zendesk Explore material from a specialist: custom metric and attribute snippets for teams trying to get more from Zendesk's native reporting product. The brief was to turn that content into a lead-capture experience, not just a downloadable PDF. Visitors needed to be able to browse the value, understand what they would get, and unlock the full library by sharing their contact details.

I shaped the content into a standalone microsite: a browsable library, individual recipe pages, code-snippet presentation, guide content, and a gated unlock flow. I used vibe coding techniques with Lovable and Codex to move quickly from design into a working site, collaborating with a designer on the front end while building the structure and interaction model myself. The unlock flow used a magic link: visitors entered their details, received a link by email, and returned to the site with the content unlocked.

The microsite gave Geckoboard a focused acquisition asset for people actively trying to visualise and improve their Zendesk data. The magic-link approach kept the experience useful and secure without storing visitor details in Lovable or a custom database, while still syncing lead data into HubSpot for follow-up.

This was a good example of product marketing becoming a build problem. The value was already in the commissioned expertise, but the format mattered: search, filtering, copyable snippets, gated access, and follow-up all had to work together for the content to become a useful lead-generation surface.