dashboard examples: a content powerhouse

The question was simple: what do people search for when they are not ready to buy a dashboard tool yet, but are clearly trying to understand what a good dashboard looks like? Keyword data and Google Ads data pointed to the same thing. People were looking for concrete examples tied to a job: tracking support performance, understanding sales activity, or spotting workload issues in a call center. Competitors were not answering that intent very well, which made the gap feel obvious.

I treated the examples section as product marketing, not just content. Each page had to do three jobs at once: match the search intent, show what Geckoboard could actually help someone build, and give the visitor a sensible next step into a free trial. In the early days that meant doing the whole loop myself: finding data on which dashboards buyers want to see, planning the categories, building plausible dashboards with real metrics and sensible layouts, taking the screenshots, writing the pages, and shaping the CTAs. All whilst wearing my SEO hat. Staying close to the making made the writing sharper: I was explaining something I had actually built, not describing a use case from the outside.

The library became one of Geckoboard's most useful acquisition surfaces. Over the years it generated tens of millions of views in Google Image Search and hundreds of free-trial sign-ups, while also giving sales, product, and marketing a shared set of examples to point to.

This is the kind of product marketing I like most because it refuses to stay in one lane. It is search strategy, product understanding, dashboard design, copywriting, and conversion work all folded together. The useful bit was not ranking for dashboard terms in the abstract. It was helping a buyer look at a real example and think, 'Right, I can see how this would work for us.'