Marketplace management

Marketplace listings were often the first place ecosystem buyers checked whether Geckoboard was a credible option. A Zendesk support leader, HubSpot sales manager, and Aircall operations team might all be looking for the same underlying product, but each marketplace had its own search behaviour, trust signals, ranking factors, and expectations for what a good integration page should say.

I managed the listings as product marketing surfaces, not admin pages. That meant writing ecosystem-specific messaging, producing or briefing screenshots and videos, optimising around the keywords and ranking factors I could uncover, and keeping the proof points fresh. In the Zendesk Marketplace, I also worked with Customer Marketing to encourage happy customers to leave reviews, helping the listing earn and maintain a five-star rating. That created a powerful product–market-fit loop: I would hear customer language in a jobs-to-be-done call, work it into our messaging, then see the same language echoed back in real customer reviews several months later.

The listings became useful touchpoints in the buying journey: places where customers could discover Geckoboard inside tools they already trusted, see relevant product proof, and get confidence from partner badges, installs, ratings, and real customer reviews.

Marketplace work looks small until you remember where it sits. For an ecosystem buyer, the listing is often the moment they ask, 'Is this integration real? Do people like me use it? Can I trust it enough to try?' Good marketplace management answers those questions before a salesperson ever gets involved.