Selected work from 13 years at
Geckoboard
Not every project. Just the ones that best explain how I think, how I work, and what happens when marketing gets close to product.
Marketplace management
Managing Geckoboard's app marketplace listings across Zendesk, HubSpot, Aircall, and other ecosystems as discovery, trust, and conversion surfaces.
SEO and AEO content
Long-running stewardship of Geckoboard's organic growth engine, spanning technical SEO, content sprints, search-led content strategy, and the shift towards answer-engine optimisation.
PPC
Managing Geckoboard's paid search as a precise acquisition channel, using Google Ads to augment organic search, test intent, and direct budget towards the searches most likely to become customers.
dashboard examples: a content powerhouse
A long-running examples library built around the questions buyers already search for when they are trying to picture what a useful dashboard could look like.