Sales collateral

As Geckoboard's sales motion got up and running, the team needed more than the website to support live conversations. Sales needed a clear core story, ICP-specific versions of that story, and sharper partner-facing collateral for integrations where buyers and vendor sales teams needed to understand how Geckoboard complemented or differed from native reporting tools.

I created and maintained the core sales deck and associated positioning, then adapted it for specific audiences and use cases. Alongside that, I built battle decks for Aircall, Zendesk, and HubSpot that went deeper into each integration: what Geckoboard could do, where it sat alongside the native solution, how to handle likely objections, and how vendor sales teams could explain the value to their own customers.

The collateral gave the sales team and partner teams a clearer, more consistent way to talk about Geckoboard. It supported direct sales conversations, helped partner teams keep Geckoboard on file as a credible option, and supplemented marketplace listings with more detailed positioning and proof.

Good sales collateral has to stay alive. I treated the decks as working assets rather than one-off presentations, adding a lightweight feedback form so sales could share objections, questions, and phrases they were hearing in market, then feeding that back into the decks over time.