Selected work from 13 years at
Geckoboard
Not every project. Just the ones that best explain how I think, how I work, and what happens when marketing gets close to product.
Partnership ecosystems
Managing Geckoboard's presence across 90+ tools and partner ecosystems, from marketplace positioning to events, co-marketing, and partner relationships.
Thought leadership content
Anchor content, guides, blog posts, and videos built from market and customer insight into practical ideas for Geckoboard's ICPs.
Product launches
A launch system for shipping everything from tiny integration improvements to platform-wide releases, with the right amount of planning, messaging, and campaign weight.
Marketplace management
Managing Geckoboard's app marketplace listings across Zendesk, HubSpot, Aircall, and other ecosystems as discovery, trust, and conversion surfaces.
Events, sponsorships, and demos
Strategic field marketing across partner and customer events, using small-budget sponsorships, live demos, and ecosystem relationships to create awareness and pipeline.
Customer research
Jobs-to-be-done interviews, on-site visits, and customer case studies that fed Geckoboard's positioning, messaging, product understanding, SEO, and sales collateral.
Sales collateral
Core sales decks, ICP-specific variants, and partner battlecards built to support Geckoboard's emerging sales process and ecosystem-led selling.
SEO and AEO content
Long-running stewardship of Geckoboard's organic growth engine, spanning technical SEO, content sprints, search-led content strategy, and the shift towards answer-engine optimisation.
PPC
Managing Geckoboard's paid search as a precise acquisition channel, using Google Ads to augment organic search, test intent, and direct budget towards the searches most likely to become customers.
dashboard examples: a content powerhouse
A long-running examples library built around the questions buyers already search for when they are trying to picture what a useful dashboard could look like.
Microsite: Zendesk Explore Cookbook
A gated microsite repurposing expert Zendesk Explore content into a searchable code-snippet library with magic-link access and HubSpot lead capture.